Amazon will not make a profit from sales of its latest Kindle tablet and e-reader devices, the company has revealed.
Instead it will be looking to make money on the sale of online content - a stark contrast to the strategy of the rival it wishes to position itself against, Apple.
'We sell the hardware at our cost, so it is break-even on the hardware,' chief executive Jeff Bezos told the BBC.
His comments marked the first time the company had confirmed long-held Wall Street assumptions that it did not make a profit on sales of the popular tablet.
The aggressive pricing furthers Bezos' goal of getting Kindle tablets into the hands of as many buyers of Amazon's online content - from games and books to video - as possible.
Apple, by contrast, makes much of its profit from hardware sales.
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