For the first time in 25 years, Microsoft is changing its corporate logo.
Microsoft, which has used its solid, boldfaced, italicized logo since 1987, is expected to unveil its new, more colorful logo Thursday at the Boston opening of the 23rd Microsoft store. It will also appear Thursday at the Seattle and Bellevue Microsoft stores, as well as on the microsoft.com home page.
The new logo, which incorporates a multicolored Windows symbol in addition to the "Microsoft" name in straightforward, lighter type, is intended to "signal the heritage but also signal the future — a newness and freshness," said Jeff Hansen, Microsoft's general manager of brand strategy.
It's coming at a time when the company is preparing to launch new or significantly updated versions of nearly every one of its products, from Windows to Windows Phone to Office.
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